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Guildhall Creative Entrepreneurs
  • Supporting start-ups and sustainable business in the performing arts

Guildhall Creative Entrepreneurs

Guildhall Creative Entrepreneurs is the first incubator specifically tailored to supporting start-ups and young sustainable businesses in the performing arts. Setting it up, I was motivated by the numbers of emerging artists who are highly skilled and have so much to offer, yet haven't established sufficient confidence, understanding of how to connect with potential audiences/customers, or basic know-how to launch their own initiative and make something sustainable. I developed the idea for this incubator as part of my MBA at Ashridge, and launched it in partnership with Cause4 and Michelle Wright, its CEO (and alumna of Guildhall) in 2012.

The scheme consists of an intensive 12-month programme for those alumni with a business idea already formed. It includes access to mentoring, coaching, business planning, marketing and sales and funding. Successful applicants also benefit from use of office and creative space at the offices of Cause4 for a 12-month period and will be introduced to a range of entrepreneurial, community and partnership networks to support business development.











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In a nutshell

So why should you be interested in Learning in and through the Performing Arts?

The collaborative processes of the performing arts open a pandora's box of possibilities for artistic, personal and organizational development. They are subtle and multi-layered, embodied practices that can yield much more than what individuals bring to them, creatively and in terms of human exchange. My work is about continuing to develop these processes for the twenty-first century, so that artists can adapt to their changing contexts and enable their work to take root as creative entrepreneurs, and so that the processes of the arts can be shared and enhanced through exchange with other disciplines and across cultural contexts.